THE FREEDOM TO LIVE BY THE NATURAL ORDER OF THINGS
Mother Nature + Human Nature
In 2016, Flinders Island underwent an intensive rebranding involving key stakeholders and the community. Jim-Jams agency and Wanderlust PR presented a 4-year strategy to the Tourism Association. Driving Meaning, Awareness and Wealth of Flinders Island was the theme and since then significant work has been undertaken presenting the findings to the community to ensure everyone is on board with the brand direction. Being a small community, it is vital to the brand success that there is local support to the brand activities.
The Strategy is to incorporate visiting media and to showcase a major Food & Crayfish festival with the aim of being the largest Flinders Island event targeted to a specific market from the Eastern Seaboard. The strategic focus is ultimately PR lead, aiming to generate great content that reflects the island stories. We are improving on creating and leveraging media to drive a significant dollar return through this model.
For more information on the Flinders Island Brand Strategy contact the Flinders Island Business Incorporation.